How to Grow and Scale Your Real Estate Media Business
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The Basics on Why and How to Get Started on Scaling Your Business

Course Introduction
The Big Why
DOWNLOAD ITEM - Your big WHY worksheet.
DOWNLOAD ITEM - Vision Statement for Getting Started
Is Your Business Ready to Scale? Evaluate and Plan with Jeff Alkazian
The Importance of Systems with Jeff Alkazian
Assessing Your Pricing and Costs with Jeff Alkazian
How to Utilize the Magic Sheet! Video Tutorial with Jeff Alkazian
DOWNLOAD ITEM - The Magic Sheet! Written Guide
DOWNLOAD ITEM - The Magic Sheet! Master spreadsheet for a profitable business.
How to Hire Staff the Smart and Legal Way with Jeff Alkazian
Your Employees are Human Beings. Always Remember That. with Jeff Alkazian.
All About Your Clients (REALTORS®)

Remember, You Are Brand Building for REALTORS® with Sam Benner
Know the Different Types of Realtor Clients with Sam Benner
How to Market to Realtors with Sam Benner
Using Media to Market to Realtors with Sam Benner
How to Give Realtors What They Want & Need with Sam Benner
DOWNLOAD ITEM - Editable Brokerage Presentation UM.pptx
Creating a Sturdy Infrastructure for Your Business.

Using Time Tracking to Know Who You Need to Hire.
The Logistics of Hiring Your Staff.
Why an Admin is Your Most Important Hire.
Aligning Your Branding with Your Values.
What to Think About When Designing Your Website.
DOWNLOAD ITEM - Visual Branding Outline
How and Why to Outsource Editing.
Team Communication. Getting your Internal Communication Right.
Other Systems and Methods for Team Communication.
External Communication with Clients.
What to Think About When Setting Your Calendar.
DOWNLOAD ITEM - Discount Codes for 3rd Party Systems
Shoot Workflows From Pre to Post Production.

How to Schedule and be Prepared for Add-ons.
Pre-Shoot Prep.
DOWNLOAD ITEM - Home Prep Flyer for Homeowners.
DOWNLOAD ITEM - Shot List
The Importance of Having Workflows for Shooting.
Creating a Safe Shooting Environment for You Employees.
Post-Production Workflows.
Bookkeeping - Interpret and Analyze Financial Statements to help Grow Your Business

What Exactly is Bookkeeping and Why Is It Essential? with Juliana Ramirez
Bookkeeping Can Be Scary, but It Doesn't Have to Be with Juliana Ramirez
Systems in Bookkeeping (Quickbooks) with Juliana Ramirez
Bookkeeping Tasks with Juliana Ramirez
DOWNLOAD ITEM - Bookkeeping Task List
Essential Reports #1: Statement of Cash Flow with Juliana Ramirez
Essential Reports #2: Profit and Loss with Juliana Ramirez
Essential Reports #3: Balance Sheet with Juliana Ramirez
Business Marketing with Marketing Expert

The Basics of your Digital Marketing Strategy with Chris Lam.
Identifying Your Ideal Client Profile and Marketing to Them with Chris Lam.
Your Sales Funnel/Customer Journey with Chris Lam.
The Importance of a Marketing Strategy & Calendar with Chris Lam.
Digital is Key, but In-Person Marketing is Essential Too with Chris Lam.
Other Forms of Non-Digital Advertising with Chris Lam
Using Social Media to Grow Your Business with Social Media Manager

The Basics of Social Media with Chris Lam
Leveraging Video on Social Media with Chris Lam
Legal Considerations with Attorney Spencer Cross

Legal Entities and Business Structure with Spencer Cross
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Bookkeeping - Interpret and Analyze Financial Statements to help Grow Your Business

Having good financials and books are one of the cornerstones of being able to scale your business. In this section, find our why and how to analyze your books to maximize your understanding of the financial footing your business stands on.

8 Lessons