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Upmarket Studios/How to Grow and Scale Your Real Estate Media Business
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  • $799 or 4 monthly payments of $199.75

How to Grow and Scale Your Real Estate Media Business

  • Course
  • 58 Lessons

Brought to you by Reed Fish and Mark Corcoran of Upmarket Media this comprehensive course for Real Estate Photographers and Media Creators is a blueprint to guide you on your journey from solo shooter to building and managing a team and thriving business. Reed and Mark share their knowledge and bring in experts in the fields of Real Estate, Business, Marketing, Law, Bookkeeping and more!
Buy now

Why We Created This Course

Hi! We're Reed Fish and Mark Corcoran, the cofounders of Upmarket Media, a Real Estate Media Company in Southern California.

We created this comprehensive course for Real Estate Photographers and Media Creators as a blueprint to guide you on your journey from solo shooter to building and managing a team and thriving business.

With over 20 years of combined experience in the industry we share key insights we've learned while scaling Upmarket Media and also bring in hand-picked experts to share their knowledge in the fields of Real Estate, Business, Marketing, Law, Bookkeeping and more!

This course lays out all of the fundamentals we wish we had access to when we began scaling and we've packed it full of valuable insights and information that can't be found anywhere else.
We are so excited to share this knowledge with you so you can build the framework to take your business and life wherever you want it to go!

"We created this course for Real Estate Photographers and Media Creators as a blueprint to guide you on your journey from solo shooter to building and managing a team and thriving business."

What This Course is Not

This course is not a guide on how to capture Real Estate Photos and Media.
It is not designed for someone thinking of getting into the field of Real Estate Photography.

What You'll Find in this Course

What REALTORS® Really Want

Bookkeeping Fundamentals

Legal Considerations

Marketing

Why You Should Scale

Communication

Hiring

Content Management

Equipment

Our Featured Experts

Meet our Experts who share their industry-specific knowledge.

Sam Benner

Team Leader at Keller Williams where he oversees 170+ agents

Jeff Alkazian

Business Consultant and Mentor with 30+ years experience

Juliana Ramirez

Accounting professional with 20+ yrs as a small business bookkeeper

Chris Lam

Digital marketing expert with more than 14 years of digital marketing experience

Spencer Cross

Former design professional and community organizer turned lawyer for creatives.

  • $799 or 4 monthly payments of $199.75

How to Grow and Scale Your Real Estate Media Business

  • Course
  • 58 Lessons

Brought to you by Reed Fish and Mark Corcoran of Upmarket Media this comprehensive course for Real Estate Photographers and Media Creators is a blueprint to guide you on your journey from solo shooter to building and managing a team and thriving business. Reed and Mark share their knowledge and bring in experts in the fields of Real Estate, Business, Marketing, Law, Bookkeeping and more!
Buy now

Course Modules

The Basics on Why and How to Get Started on Scaling Your Business

Introduction and first steps to scaling your real estate media business.
Course Introduction
Preview
The Big Why
Preview
DOWNLOAD ITEM - Your big WHY worksheet.
DOWNLOAD ITEM - Vision Statement for Getting Started
Is Your Business Ready to Scale? Evaluate and Plan with Jeff Alkazian
Preview
The Importance of Systems with Jeff Alkazian
Assessing Your Pricing and Costs with Jeff Alkazian
How to Utilize the Magic Sheet! Video Tutorial with Jeff Alkazian
DOWNLOAD ITEM - The Magic Sheet! Written Guide
DOWNLOAD ITEM - The Magic Sheet! Master spreadsheet for a profitable business.
How to Hire Staff the Smart and Legal Way with Jeff Alkazian
Your Employees are Human Beings. Always Remember That. with Jeff Alkazian.

All About Your Clients (REALTORS®)

Learn everything you need to know about how your potential clients think and how you can effectively market to them. With Sam Benner, former top-producing REALTOR and current Team Leader at Keller Williams West Ventura County, where he oversees 170+ agents.
Remember, You Are Brand Building for REALTORS® with Sam Benner
Preview
Know the Different Types of Realtor Clients with Sam Benner
How to Market to Realtors with Sam Benner
Using Media to Market to Realtors with Sam Benner
How to Give Realtors What They Want & Need with Sam Benner
DOWNLOAD ITEM - Editable Brokerage Presentation UM.pptx

Creating a Sturdy Infrastructure for Your Business.

Your Infrastructure is comprised of all the systems that keep your business running day-to-day. This section will guide you step-by-step through all the decision points that you may come across as you develop these systems.
Using Time Tracking to Know Who You Need to Hire.
The Logistics of Hiring Your Staff.
Why an Admin is Your Most Important Hire.
Aligning Your Branding with Your Values.
What to Think About When Designing Your Website.
DOWNLOAD ITEM - Visual Branding Outline
How and Why to Outsource Editing.
Team Communication. Getting your Internal Communication Right.
Other Systems and Methods for Team Communication.
External Communication with Clients.
What to Think About When Setting Your Calendar.
DOWNLOAD ITEM - Discount Codes for 3rd Party Systems

Shoot Workflows From Pre to Post Production.

How to Schedule and be Prepared for Add-ons.
Pre-Shoot Prep.
DOWNLOAD ITEM - Home Prep Flyer for Homeowners.
DOWNLOAD ITEM - Shot List
The Importance of Having Workflows for Shooting.
Creating a Safe Shooting Environment for You Employees.
Post-Production Workflows.

Bookkeeping - Interpret and Analyze Financial Statements to help Grow Your Business

Having good financials and books are one of the cornerstones of being able to scale your business. In this section, find our why and how to analyze your books to maximize your understanding of the financial footing your business stands on.
What Exactly is Bookkeeping and Why Is It Essential? with Juliana Ramirez
Bookkeeping Can Be Scary, but It Doesn't Have to Be with Juliana Ramirez
Systems in Bookkeeping (Quickbooks) with Juliana Ramirez
Bookkeeping Tasks with Juliana Ramirez
DOWNLOAD ITEM - Bookkeeping Task List
Essential Reports #1: Statement of Cash Flow with Juliana Ramirez
Essential Reports #2: Profit and Loss with Juliana Ramirez
Essential Reports #3: Balance Sheet with Juliana Ramirez

Business Marketing with Marketing Expert

Marketing is the one thing that will most feed the growth of a scaling business. In this section, our Marketing Expert will walk us through strategies and systems for maximized your money and time spent marketing. Below are just a few of the video modules that will comprise this section.
The Basics of your Digital Marketing Strategy with Chris Lam.
Identifying Your Ideal Client Profile and Marketing to Them with Chris Lam.
Your Sales Funnel/Customer Journey with Chris Lam.
The Importance of a Marketing Strategy & Calendar with Chris Lam.
Digital is Key, but In-Person Marketing is Essential Too with Chris Lam.
Other Forms of Non-Digital Advertising with Chris Lam

Using Social Media to Grow Your Business with Social Media Manager

The ins and outs of how to grow your Real Estate Media Business using Social Media. Lessons with a leading Social Media Brand Manager will focus on when, what and how to post different types of content on various social media platforms. Learn about algorithms and strategies for making sure your content stays in front of potential clients and current clients alike.
The Basics of Social Media with Chris Lam
Leveraging Video on Social Media with Chris Lam

Legal Considerations with Attorney Spencer Cross

Learn about Business Setup, Contracts, Copyright and Trademarks with our Attorney who specializes in representing creatives for all aspects of their legal needs.
Legal Entities and Business Structure with Spencer Cross
SP_M5.mp4
SP_M2.mp4
Sp_M3.mp4
Sp_M4.mp4

Got Questions?

Book a FREE 15 minute phone call with Reed Fish to ask any questions you have about the course and see if it's the right fit for you.
Book a Phone Call with Reed